Patient Recruitment, Retention & Engagement Strategies

This session focuses on effective strategies to optimize patient participation in clinical trials, a critical factor for trial success. Topics include designing patient-centric recruitment campaigns, utilizing digital tools and social media, and implementing outreach programs to reach diverse populations. Subtopics will address informed consent processes, ethical recruitment practices, and reducing barriers to participation such as travel, language, or socioeconomic factors. Retention strategies will be discussed, including communication plans, patient education, follow-up reminders, and support services to minimize dropout rates. Innovative approaches like decentralized trials, mobile health applications, and remote monitoring will be highlighted for improving accessibility and engagement. Case studies will demonstrate successful recruitment models for rare diseases, oncology, and chronic conditions. The session will also cover regulatory considerations for patient engagement and the role of patient advocacy groups in shaping trial protocols. By attending this session, participants will gain practical knowledge to design effective recruitment strategies, improve patient adherence, and foster meaningful engagement that enhances data quality and trial outcomes.

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