Personalized Medicine, Precision Therapies & Real-World Evidence

This session explores how clinical trials are evolving to incorporate personalized medicine and real-world evidence to optimize patient outcomes. Topics include pharmacogenomics, biomarker-driven trial designs, and stratified patient populations. Subtopics cover adaptive therapies, targeted drug delivery, and companion diagnostics that guide treatment decisions. Attendees will learn about leveraging real-world data, electronic health records, and patient registries to complement traditional trial data and support regulatory submissions. Case studies will demonstrate how personalized approaches improve efficacy, reduce adverse events, and accelerate approval timelines. The session will also cover challenges in implementing precision therapies, including ethical considerations, cost, and data standardization. By the end of this session, participants will understand the potential of integrating personalized medicine and real-world evidence into clinical research, enabling more effective, patient-centered therapies and advancing the future of healthcare innovation.

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